A selection of spectacular evening wear with lavish embellishments from Routa, one of Russia's most prominent young fashion designers, will be shown this Fall in New York City. Part of Couture Fashion Week, produced by USA International Fashion Shows, the runway presentation will be held at 4:00 p.m. on Friday, September 9, at West Side Loft, 336 West 37th Street (between 8th and 9th Avenues).
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Routa's world is filled with music, art, and fashion design. "When it comes to communicating a mental sketch, I'm at a loss for words," says the designer. "It is much easier for me to express myself in music or to translate the image into fine lines on a piece of paper. Music and fashion are equally important and usually intertwining parts of my life." Routa sees haute couture as a form of fine art, with creativity deeply rooted in intuition. Routa's designs have been shown at the prestigious Kremlin Cup soiree and during Russia's Haute Couture Fashion Week. "Routa is one of those rare dynamic creative minds, so passionate and full of desire to make a mark as an artist," says producer Andres Aquino. "I believe she will continue to shine." |
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Routa's Moscow VIP fashion salon is popular with pop musicians and movie stars as well as members of the Russian capital's business elite. Her clients range from celebrities such as Anna Kournikova to pop musicians and movie stars, as well as members of Moscow's business and political elite. Her designs are worn by such Russian celebrities Irina Bezrukova, Evelina Bledans, Natalya Vlasova, Larisa Chernikova, Anton Makarskij, and Arkady Arkanov, and her work has been featured in fashion shows around the globe including Russia, Israel, Germany and the United States. Her breathtaking runway presentations are occasionally spiced up with original poetry and instrumental music. |
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Routa's current popularity and a "Kinotavr" medal won for her cultural contribution, are not the limits of her ambition. She envisions a television series focusing on style, and introducing the world of fashion to Russian mainstream audiences. "Women are like diamonds in the rough," says Routa. "All they need is a bit of polish to realize their dazzling potential." USA International Fashion Shows produces an exciting series of runway fashion shows year round featuring both national and international designers of couture and finely tailored garments and distinctive accessories.Collections are presented in beautiful settings in New York City before audiences of VIPs, the international press and upscale fashion and boutique buyers. Events are co-sponsored by Fashion Syndicate Press, founded in 1997, and serving the press with photos and feature articles covering fashion shows in all major fashion capitals. Its web site, www.fashionshowroom.com is one of the most visited fashion portals on the internet. |
Press and wholesale fashion
buyers: please e-mail or fax
with name and company details (including tax resale number) for
accreditation (subject to verification). We will confirm by e-mail.
info@usafashionshows
or Fax 212.202.4604.
Tickets: A limited number of tickets to this fashion event are available to the
general public and may be purchased online at
www.usafashionshows.com/showschedules.htm
Editors: Hi-res photos are available upon request.
Other USA International
Fashion Shows:
www.usafashionshows.com/fashioncalendar.htm