For Immediate Release                                                        

Contact: Andres Aquino
USA INTERNATIONAL FASHION SHOWS
Tel. (917) 749-8421
Fax (212) 202-4604
info@usafashionshows.com

 

Lilia Berzon's Evening Designs with European Flair to be Shown During Couture Fashion Week

Russian-born designer Lilia Berzon will present her latest collection this Fall in New York City. Part of Couture Fashion Week produced by USA International Fashion Shows, the runway presentation will be held at 4:00 p.m. on Thursday, September 8, 2005 at West Side Loft, 336 West 37th Street (between 8th and 9th Avenues). An afterparty will be held a week later on Thursday, September 15 at Le Souk, 47 Avenue B. 

With a degree in Fashion Design and Fashion Merchandising Management from the prestigious Fashion Institute of Technology, Lilia Berzon spent over 10 years working for such major fashion companies as the Express, Victoria’s Secret, Phillips-Van-Heusen, and DKNY as well as being an Associate Fashion Editor for Inside Fashion magazine.

Lilia’s designs are influenced by her Russian background, with discipline and certain points of style taught here. Lilia gained new insight into the world of costume design while working with European dressmakers at Aral Studio responsible for the costumes for Broadway shows such as Mama Mia, Aida, 42nd Street, Rent, and Hairspray, among many others.

"Lilia's creativity, enthusiasm and determination are serving to propel her into what promises to be a very successful career in fashion," notes producer Andres Aquino. "Her designs represent an appealing combination of sophisticated European flair and American playfulness and comfort."

In 2002 Lilia launched her own label. Her first collection, entitled “Edgy Classics,” was chosen to be part of the Young Designers showcase in New York. Lilia's next milestone was the presentation of her exclusive eveningwear and bridal collection at a spectacular gala event held in the grand setting of the Permanent Mission of the Russian Federation to the United Nations. Since then, Lilia's designs have been featured in the Miss Model Universe Competition as well as the Miss Russian New York 2005 pageant. The popularity of Lilia’s creations has landed her guest TV and radio appearances on fashion programs and her collections and shows have been mentioned in Time Out New York, New York Daily News, Paper Magazine, Bay News, Russian Bride of New York, and Brideus.com. In November 2004 Lilia Berzon was nominated for Fashion Group International's Rising Star Awards.

Lilia also is a favorite of many made-to-order couture eveningwear and bridal clients in New York City.

 

Sponsored by:
47 AVENUE B, NEW YORK CITY

 

USA International Fashion Shows® produces an exciting series of runway fashion shows year round featuring both national and international designers of couture and finely tailored garments and distinctive accessories.Collections are presented in beautiful settings in New York City before audiences of VIPs, the international press and upscale fashion and boutique buyers. Events are co-sponsored by Fashion Syndicate Press, founded in 1997, and serving the press with photos and feature articles covering fashion shows in all major fashion capitals. Its web site, www.fashionshowroom.com is one of the most visited fashion portals on the internet.

Press and wholesale fashion buyers: please e-mail or fax with name and company details (including tax resale number) for accreditation (subject to verification).  We will confirm by e-mail.
info@usafashionshows or Fax 212.202.4604.

A limited number of tickets to this fashion event are available to the general public and may be purchased online at  www.usafashionshows.com/showschedules.htm
Editors:  Hi-res photos are available upon request.

 

Other USA International Fashion Shows: www.usafashionshows.com/showschedules.htm


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